the Church is not keeping up

i was reading an essay by Chris Anderson called “the rise and fall of the hit.” in the essay he was talking about how the music industry has changed in the las 9 years or so. Anderson said something that made me think, “There was a reason the church was the main cultural unifier in Western Europe: It had the best distribution infrastructure and, thanks to Gutenberg’s press, the most mass-produced item (the Bible).” What happened, the church no longer is the main “cultural unifier.” should it be? i think it should. the message that the church has a message that unifies cultures. i think our methods the church uses maybe outdated. in western europe at that time the church was cutting edge, using the printing press to distribute the Bible. but the church doesn’t the best and latest distribution infrastructure any more. The church’s idea of brings the young and the old together is a guitar for a song on sunday morning. But the church has got to do much better then that. There are unlimited, practically free resources from blogs, to facebook, podcast, twitter, and so much more that the church could be using to to reach people in our culture. Now there are some in the church that are using some of these resources, but there is still so much untaped potential, that the Church can become the cultural unifier in this post-modern cultural.